In the year 1966, Bud Bushnell established Genie Industries. During that time, he purchased the manufacturing rights to a material lift which functioned on compressed air. The name Genie came from the "magic in the bottle" that was utilized to raise and lower the hoist. This mechanism really impressed a lot of customers and therefore, the name was born.
Genie has moved into many new markets, because the demand for work platforms and lifts grew. Over time, as the demand for new equipment to meet numerous applications grew, the company made itself recognized in many new markets. For instance, Genie went into production with telehandlers, stick booms, light towers, man-lifts and articulated booms.
Due to the economic downturn in the start of the 2000s, Genie decided to obtain a partner who held the same values. They partnered up along with Terex Corporation. This company has a history obtaining equipment manufacturers all around the globe who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation within the workplace, it was decided to maintain the Genie brand name as part of the Terex Aerial Work Platforms. This was only decided after the first few years following the sale. Therefore, all Genie machinery continue to be sold under the Genie brand.
Genie takes pride in listening to their clients. The company is dedicated to continually improving efficiency and quality and is also dedicated to lessening waste. Even long after the sale has been closed, the company focuses on providing exceptional support. These are the very work practices which have made Genie a trusted brand name over the past decades and continue to keep their reputation for quality and top-of-the-line equipment.
Genie's Bi-Energy and DC machines are emission-free, quiet equipment capable of working in delicate work environments. Where the equipment needs to be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the benefits of a 48V DC machinery together with the power of a diesel-powered generator.
As opposed to any of the various kinds of aerial platforms, telescopic booms provide greater horizontal reach overall. These machinery are ideal for limited access places in construction and other industrial environments. The Genie Telescopic S booms have been designed to offer utmost productivity. These machines provide the drive speed and supreme traction you require to be able to travel around the work site and job area.